New appearance

Dynamite AG is promoting new advertising areas in parking houses. In a pitch, Dynamite AG has won the mandate of the company CS Media AG. The company offers unusual marketing platforms in parking houses; placing brands effectively at the scene. The new premium placard locations in nearly endless lengths make for greater noticeability. In order to dramatize the newest range, Dynamite created a symbolic figure to represent both size and visibility. The blue elephant with the button on his ear is at the same time the identifying figure for CS Media AG. The headlines featured on the placards and website make it clear that the new advertising spots cannot be overlooked.

In subsequent phases, sales supporting initiatives were created and implemented.