With the promotion of this attractive informational trail, the canton of Zug is showing support for land conservation; the responsible use and consideration of our land is important for all of us. The earth is so much more than just dirt: it forms together with water and air one of the most important elements for life – and the most densely populated living area on the planet! Dynamite Advertising received from the Office of Conservation the job of creating and implementing a concept for the Trail. Composed of 11 stations, the tour lets visitors discover and experience the earth. For the younger target audience a comic figure was created in the shape of a springtail. Accompanying mediums include small brochures that offer a small overview of the themes.   

In May the largest outside land conservation project, measuring 2.5 km in length, was inaugurated by the canton of Zug. At the order of the Office of Conservation, Dynamite Advertising designed and arranged the 11 stations with a variety of signs, directions and points of reference. In the first phase a screen was created for the target audience. Thanks to our Springtail mascot – custom created for the Trail – a target audience of children is included.