Parkhotel Zug

New identity

The Zug Parkhotel was built in the 1980s. After various alterations and renovations, and following the successful opening of its partner Hotel City Garden with its CU restaurant and serviced city apartments, the hotel decided to update its visual identity.

The Zug Parkhotel combines tradition with contemporary flair, so Dynamite designed a luxurious, classic and very understated look that perfectly complements that of its partner close by, the Hotel City Garden.