Dynamite Wins Huber Metallbau und Stalleinrichtungen AG as a New Customer!
With one pitch, Dynamite defeated two competitors to win the opportunity to create a contemporary redesigned concept for Huber AG. Over the coming months the current campaign will be reworked into modern and innovative campaigns for each of the company’s target demographics.
August 2011
A New Look for ipt AG!
Ipt AG, a successful Swiss Software Engineering company headquartered in Zug, asked Dynamite Advertising to create a completely new concept for its entire communication campaign. In addition to a redesign of the logo, Dynamite also created a new font and color concept for ipt AG’s website.
July 2011
Transformed in More Ways Than One
The spectacular center of this campaign was created specifically for the area of plants and terminals for our customer ROSEN. A Transformer-like design was created using ROSEN specialty tools; a dramatic way of illustrating ROSEN’s flexible and concise support for its customers.
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June 2011
Dynamite Advertises for Red Bull Ice
June welcomed the launch of Red Bull Ice – the new drink by Lateltin. Dynamite created a visual for the launch as well as a marketing communications concept. The key visual, a 3D bull, shows the customer the strength of Red Bull Ice. Website, Facebook page and POS-Material were also launched.
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May 2011
Lux Shines With a New Campaign!
Lux International, a family business, has over 100 years of experience in the marketing of household appliances. Their various products are of extremely high quality, and are available from many individual area dealers. Lux wanted a modern, polished look, which Dynamite achieved with a totally new concept for a unified worldwide corporate design. The Lux website was also redesigned with a modular foundation that can be used in all 26 countries where Lux is present.
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April 2011
Compeed – The Blister Expert!
Who hasn’t struggled with troublesome blisters? Getting to the pharmacy is only part of the healing process; now how to find the right plaster? The quickest way to answer this question is by using the handy blister guide designed by Dynamite for Johnson & Johnson. The guide highlights important product features of the blister plasters and includes Compeed’s original product line. Feel it – Plaster it – Forget it
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March 2011
Advertising Campaign for ROSEN Inspection Technologies
ROSEN group is a worldwide leader in the research and development of products and inspection methods for pipelines, storage tanks and super tankers. Dynamite was trusted by our customer to create another image campaign specifically for use within the industry. This version focused on research and development, the company’s immense portfolio, and the excellent service record and was covered in three advertisements.The high quality design and succinct text takes ROSEN’s presentation to a new level, high above its competitors.
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December 2010
Travel with Zug Tourism – By Foot, Bicycle or Even on Wheels!
Zug Tourism wanted to replace its many brochures with a comprehensive, attractive guide to recreation in the Canton of Zug. The handy guide was published in English as well as German, and illustrates the many hiking, bicycle, inline and Nordic Walking trails that are found in Zug. The trails are located throughout the canton, and connected to the public transportation lines wherever possible. Dynamite was entrusted by Zug Tourism for the entire project.
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October 2010
Welcome to Paradise
Visitors to the Zuger Messe this year were treated to a glimpse of paradise courtesy of Dynamite and The Zug Department for Waste Disposal (ZEBA - Zweckverband der Zuger Einwohnergemeinden für die Bewirtschaftung von Abfällen). ZEBA’s goal this year was to bring the theme of recycling closer to the public in an informative, entertaining way. Dynamite was entrusted with the creation of an innovative, surprising idea for a stand concept with the theme „We Make the Best Of Garbage“. A paradise was created in the middle of the Messe, where visitors were made aware of the importance of recycling. Instead of walls, trees and bushes lined the path; accompanied by birdsong and rainforest sounds. A peaceful oasis – in the middle of the rush. F12 posters were hung in the passageways, which featured the letters ZEBA made out of recycling material. At the entrance of the Messe, the Zug public were able to bring their garbage to be recycled and received a chocolate heart by way of thanks.
July 2010
Base campaign for ricardo.ch
Dynamite Advertising has won the pitch fort he base campaign of ricardo.ch. At a first step, four summer visuals as online banners will be designed. The main message is „on ricardo.ch, everybody can buy and sell everything“. Through the combination of products and meaningful heads of typical ricardo customers, funny stories about buying and selling will be told. The claim says: „Exactly my thing“. Call to action: „Simply buying and selling.“. More visuals are planned for autumn.
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June 2010
OPEN YOUR EYES!
Wear-Lite, the world’s first – and only – progressive lens, which is manufactured in a sustainabel, eco-friendly way convinces with a new look. Dynamite Advertising was concepting the entire communication design which includes the re-design of the logo, new color- and font concept as well as the new Website. At the same time, an Image brochure as well as a working guide for opticians has been developed.
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Mai 2010
auto.ricardo.ch mobilizes the tuning-scene!
On ricardo.ch, tuning-fans will find everything what they can think of. To make this offer more public, Dynamite Advertising was creating a microsite for ricardo, where tuning-fans can exibit their extraordinary car and at the same time, they can participate at a contest. Everybody, who was buying at least 10 tuning-pieces for his car on auto.ricardo.ch, is allowed to participate. And the ones, for they’ve been voted the most, they raise their chances of profit for a exclusive car-fotoshooting which will be published in the magazine MAXX-Tuner! The campaign was promoted by web banner and newsletter.
Natürlich können auch all jene, die für Ihren Favoriten stimmen, einen tollen Preis gewinnen. Ein Newsletter an bestehende Kunden und Webbanner machen auf die Kampagne aufmerksam.
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Refreshing news from Dynamite!
For the launch of 100PLUS, an isotonic drink, Dynamite was creating a mailing as well as a competition card. To generate further attention, POS-Displays have been placed in Fitness centers, where the target group can directly test the new beverage. Drink different!
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April 2010
Hare hunting on ricardo.ch. Big Easter online game.
For Easter, Dynamite Advertising has concepted a online game with a huge fun factor. The Easter bunnies have stolen the eggs of the chickens. Now it’s the turn of shooting the thiefs with eggs to help out the chickens. A lot of nice gifts can be won!
The Easter game is implemented on online banners, MSN Take-over and with a own microsite, which is connected to the Website of ricardo.ch with all the springtime-offers.
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March 2010
Smart.visible.intesive.
Those three words are standing for „SVI“, the new cosmetic line of SB Beauty & Care Company AG. Dynamite Advertising made the concept for the design, which includes also the naming as well as the packaging.
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February 2010
New look for „Praxis für Fusschirurgie“ in Lucerne!
Beginning of this year „Praxis für Fusschirurgie“ opened his doors in Lucerne. Dynamite was re-designing the logo and was creating a new Website. Futhermore, trendy bags and refreshing towels were produced to complete the new look!
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Valentine’s-Day on ricardo.ch
A game for the Valentine’s-Day has been created for ricardo.ch. On the screen, it’s raining hundreds of Valentine roses and the aim is, to click on as much roses as possible (within a limited time). The one who clicks on a winner-rose can send a bunch of flowers to a friend for free. At the expense of Ricardo!
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January 2010
CU @ City Garden
In January 2010, the 4-star-Superior Hotel City Garden with the including CU Restaurant Bar & Lounge opened his doors. Dynamite Advertising made the design with concept for logo, color and font, also amenities, Website with Blogg and Facebook for the new City Garden Hotel and Restaurant. Furthermore, online-games, event flyers, newsletter as well as a branded car were created and implemented. City Garden was also present a the Zuger Messe.
For the opening, placards, ad’s as well as bus-advertising were realized. An integrated communication campaign which promotes the two brands City Garden Hotel and CU Restaurant on a wide range.
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After-Christmas campaign of ricardo.ch
„The ones, who received presents for Christmas, which they cannot use, they should sell them immediately on ricardo.ch“. This is the message of the after-Christmas campaign, which Dynamite has developed. This campaign has been promoted with online-banners.
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December 2009
Find your Christmas presents faster.
The present-finder of ricardo.ch makes it possible. Just in time for Christmas, Dynamite creates a campaign for promoting the new present-finder of ricardo.ch. Through visualisation of a running Santa Claus, a “tuned” rendeer as well as a sprinting Christ Child, the advantage of the present-finder will shown in a nice way. Nowhere you will find you presents faster than at ricardo.ch. Try yourself!
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Offline campaign of ricardo.ch Christmas campain will be supported by e-Boards.
For the Christmas-campaign, Dynamite was creating e-Board-spots with the slogan “Find your presents faster”. Everybody will find presents with the present-finder on ricardo.ch, in a convenient and stress-free way. At the same time, the Advent calendar will be promoted, where nice gifts can be won – and this every day!
The banner campain will also be supported offline on popular e-Boards at the following train stations: Zuerich, Basel, Bern, Lausanne and Geneva.
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Christmas on ricardo.ch The online Advent calendar on ricardo.ch
The Advent calendar from ricardo.ch is online! Everyday, awesome prizes are to win and at Christmas Day, there will be an extra gift! Dynamite was responsible for creation and implemetation. Also in this case, Santa Claus, rendeer and Christmas child are demonstrating how fast you can get your Christmas presents!
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September 2009
Launch-campaign for shops at ricardo.ch
The new plattform shops.com will be positioned as the online portal, on which all partners can proceed online-purchases just with one click. Dynamite has created a visual, online-banners, mailings and flyers which has been sent to all new customers of ricardo.ch.
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Base-campaign for auto.ricardo.ch Dynamite Advertising created online banners and microsites, which will promote the new plattform auto.ricardo.ch. The campaign is based on: “Which type are you?” and shows a different range of bags in one banner which switches to the corresponding car-typ (microsite).
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August 2009
Presentation of the Zug Book Fair
This year marks the debut of the Zug Book Fair. Dynamite Advertising was engaged by the organizing committee for the conception of the entire debut: placards, flyers, website, newsletter, bookmarks, radio spots, and contest entry cards. In this way, the entire canton of Zug was introduced to the first Zug Book Fair.
See the results
June 2009
Zug Tourism – Adventure Map
Zug Tourismus, the tourism office of the canton of Zug, launched an interactive adventure card in May. Under the motto “Recreation At Your Doorstep”, both natives and visitors can visit www.zug-tourismus.ch to discover and plan activities and excursions around the Lake Zug area. 40 particularly interesting tours are marked, described in detail and geographically referenced. One can also create their own tour with the tools provided.
Dynamite Advertising AG, ASW was entrusted with various means of introducing the online adventure map, including a flyer mailing to all households in Zug, bus placards, cinema advertisements as well as a promotion in the city of Zug, where flyers and balloons were personally given to passersby. The goal of the campaign was to make the entire Zug public aware of the new interactive offering. See the Adventure Map
Product Launch for Actemra (Roche Pharma (Schweiz) AG)
A competitive presentation won Dynamite the mandate for the launch of Actemra, a medication for the treatment of rheumatoid arthritis.
The key visual shows a person whose right body half is enclosed in stone. Thanks to the use of the medication, the stone crumbles, symbolically freeing the patient from pain and immobility. The medication was released for use on 1 May 2009. Various methods were used for the product launch: mailings, print adverts, dosage wheels, patient brochures, leave behind, quick screen, etc. See the results
Dynamite Advertising AG promotes ISURO mattresses
The unique ISURO mattress is made up of high quality foam and a layered, pearled insert. The insert can be removed, allowing the user to style the insert to the needs of his or her body, and replacing it when hygienically necessary. Dynamite created an independent communication promotion for Switzerland.
For the product launch, Dynamite organized a comprehensive photo shoot. Two brochures were created for the second phase; one of which was created specifically for pregnant women. In addition, a sales display was designed representing the soft form of the mattress insert; at the same time providing a mattress sample as well as a sales brochure. The displays were placed in select doctors’ practices. The company’s website www.isuro.ch was also created by the agency and includes an online order option. See the results
CS Media
Dynamite Advertising AG is promoting new advertising areas in parking houses. In a pitch, Dynamite Advertising AG has won the mandate of the company CS Media AG. The company offers unusual marketing platforms in parking houses; placing brands effectively at the scene. The new premium placard locations in nearly endless lengths make for greater noticeability. In order to dramatize the newest range, Dynamite created a symbolic figure to represent both size and visibility. The blue elephant with the button on his ear is at the same time the identifying figure for CS Media AG. The headlines featured on the placards and website make it clear that the new advertising spots cannot be overlooked.
In subsequent phases, sales supporting initiatives were created and implemented. See the results
Bodenpfad Steinhausen: Public Efforts in Land Conservation
With the promotion of this attractive informational trail, the canton of Zug is showing support for land conservation; the responsible use and consideration of our land is important for all of us. The earth is so much more than just dirt: it forms together with water and air one of the most important elements for life – and the most densely populated living area on the planet! Dynamite Advertising received from the Office of Conservation the job of creating and implementing a concept for the Trail. Composed of 11 stations, the tour lets visitors discover and experience the earth. For the younger target audience a comic figure was created in the shape of a springtail. Accompanying mediums include small brochures that offer a small overview of the themes.
In May the largest outside land conservation project, measuring 2.5 km in length, was inaugurated by the canton of Zug. At the order of the Office of Conservation, Dynamite Advertising designed and arranged the 11 stations with a variety of signs, directions and points of reference. In the first phase a screen was created for the target audience. Thanks to our Springtail mascot - custom created for the Trail - a target audience of children is included. See the results
Dynamite Advertising AG Develops New Image for Parkhotel Zug
The Parkhotel Zug opened 19 “Serviced City Apartments” in a new apartment building in June. Early 2010 will mark the opening of the 4-Star-Superior Hotel City Garden with 82 rooms and suites as well as a restaurant and bar. The hotel building exterior alone is sure to steal the spotlight from its contemporaries! The new, extraordinary gastronomic space is certain to bring exciting new accents to the Zug gastronomy scene.
Dynamite Advertising AG was granted the task of developing the new corporate design. From the logos to the letterhead, web promotion, brochures, etc. to the amenities – everything will be reworked. A temporary website featuring a construction countdown to the City Garden Hotels is currently online at www.citygarden.ch. Further phases will be available this autumn.
May 2009
3x YES!
Dynamite Advertising AG is thrilled to have won 3 pitches: Roche Pharma (Schweiz) AG entrusted Dynamite with various aspects of the Actemra launch, a most unique individual communication method was created for the marketing platform of CS Media AG and last but certainly not least, Parkhotel Zug will receive a new image campaign. The results of the first efforts will be made available shortly.
January 2009
New Client Magazine created for Patiswiss
Following Dynamite’s overhaul of the company’s entire image and a reworking of Patiswiss’ advertising material, Dynamite was given the mandate to create a customer magazine. The magazine will be published biannually in two languages, sent by postal service to Patiswiss’ customers, and will contain information on internal as well as external activities, industry news and information regarding products and partners.
Zug Tourism / Ägerital-Sattel
Zug Tourism has entrusted Dynamite with two projects. The first is a campaign transfer for the introduction of an online adventure map where – amongst other things – restaurants, sightseeing destinations, accommodation, as well as hiking and cycling routes can be found. The second project is the mandate for Dynamite to stage the presentation of the newly fused tourism area of Ägerital-Sattel. The campaign will be implemented spring of 2009.
